Why do you do what you do?
What does your organisation stand for?
What kind of organisation would you like to lead?

To remain successful as an organisation or enterprise, it is necessary to evolve into a consciously aware ecosystem in which people are encouraged to fully and truly become themselves. Men and women are attracted and committed to organisations that stand for something meaningful. This central force or noble purpose is what enables and unifies self-realisation, organisational decisiveness and sustainable societal evolution.

The Book of Noble Purpose, inspired by the life story of the author, explains how we can create an economy and a society that have a positive view of humankind and the world. A society in which ecology, humanism and economic prosperity go hand in hand as the basis for a sustainable future in which individuals can lead a Life that has and gives meaning.